How Is YOTVC different from other online video solutions?
We offer a Platform/Content solution. Our video content is affordable, professional and compelling and contains specific calls to action to produce a response.
What is Direct Response and Calling People to action?
Direct Response Advertising is entirely different from conventional advertising.While conventional advertising is an effective form of branding, direct response advertising utilizesa “call to action” producing immediate, measurable results.
These calls to action can drive traffic to a call center, website or live event. Reports can be generated and reviewed in “real time” to manage marketing campaigns and budgets effectively. It is our expertise in the DRTV field that sets us apart from most other web video production companies.
Why can’t I just shoot my own video, after all much of video on the web is not professionally produced?
You can and we have a solution for that that we will be happy to discuss with you.
Although sites like youtube have made it popular for people to make their own videos, when it comes to calling potential customers to action it is important to hire a experienced professional. We produce broadcast quality content with professional crews, cameras and gear. Our post production facility is equipped with the latest editing tools and software. Our productions are well organized and managed by dedicated individuals who strive to produce results. We have a proven track record of delivering outstanding content on time and within budget.
This post from Amani Channel 4/10/2009 AMATEUR VS. PROFESSIONAL VIDEO said sums it up…
There are some key differences you’ll find when you closely examine user-generated or amateur content versus video that is produced by a professional.
Production Quality – While there’s nothing wrong with a self-produced video, or a video produced by an amateur, take a close look, and listen to the quality of the pictures and sound. Does the video shake, drift, or seem to lack focus on a subject? How is the lighting and sound? Does it look like the videographer was distracted or zoomed in and out or panned for no reason? Does the music overpower the narration or interviews? A tripod is a best friend for a professional cameraman, and you may not even notice if the video was shot “off the shoulder.” Professionals use lights, and microphones to bring out the best in a scene or interview. Professionals also know the importance and value of shooting sequences, using wide, medium, and tight shots to tell a story.
Editing – There is an art and science to editing video. Professional editors prefer to use still shots that match the narration or copy. There is cadence, or rhythm to editing that helps bring out the mood or emotion in the piece. Amateur editors tend to be random in their shot selection. The untrained eye might not notice flash frames or jump cuts, but they’re common. Look at how the editor uses graphics, text, and mixes the audio. Does the text cover up video instead of being placed in the lower third of the frame? There are all things to keep an eye out for.
Storytelling – A professionally produced video should tell a story. What are the qualities of a story? Every well told story includes a beginning, a middle, and end. The producer and writer will help craft the story using visual and audio elements. It could start with a problem, or a bit of history to give the video context. The heart of the story should focus on the solution, or benefits of your product or service, and end with a strong call to act. While user generated and amateur videos can certainly be entertaining, and fun to watch, the message can be lost if the producer lacks the overall vision or ability to tell, or sell the story.
It’s important that all of the elements: audio, video, and storytelling come together in an effective way to share your message. You don’t want your viewers to be distracted because of a bad shot, or edit, or unable to hear an important sound bite because the audio mix is poor. Your video should make you proud to show others. It should be creative, engaging, entertaining, and informative. Most importantly your video should help you build your brand, increase sales, or raise the visibility of your service or product.
